You have heard about it, you may have even tried it, but are you using it to promote your business and/or product. Social Media has revolutionized the way consumers search for products, and has even influenced the products that consumers are buying. Social Media comes in many forms, Facebook, Twitter, Linkedin, You Tube, Instagram, Yelp, Hoot Suite, and many many more.
Social media marketing leverages organic, user-generated content to build and promote a relationship between a company, product, or individual and a target audience. As with any thoughtful marketing initiative, social media marketing should be designed with the audience, ROI, message, and strategy in mind, it is something to take seriously, and put thought into your messaging. Just as important is the need to assess and understand various social media marketing strategies that impact, drive value, and maximize ROI to brand and reputation.
Social networking offers a tremendous venue to encourage dialog, promote key messages, raise awareness, and engage with audiences. Of course, social networking is the interaction, connecting, and sharing done online. It is often thought to be a way of getting the word out (“we’re meeting at Bob’s place after the game”) or promoting services (“New Webinars offered this week”). Social networking is also being used to effectively and efficiently build brands that are global, sustainable, and authentic.
Meanwhile, branding leverages your unique and authentic assets in a way that is meaningful and compelling to an audience. When you brand, you develop an emotional connection between the audience and your product/service/company.
And when you incorporate your values and reputation into the social networking conversation, you let audiences see your authenticity. Instead of selling, you’re sharing. Instead of networking, you’re building relationships!
Let Brand St. Marketing utilize their Social Media expertise to create a specialized Marketing plan to help you increase your brand awareness and thus increase sales. Contact us today to get started!